About Us

Welcome to Good Girl Bad Girl Apparel

Duality Worn Boldly

Good Girl Bad Girl™ was born out of a moment of self-reflection—and a closet full of clothes that didn’t quite get me. I kept asking myself: Do I have to be just one thing? Sweet or edgy, soft or strong, good or bad?

The answer? Absolutely not.

This brand is for those who embrace every side of themselves. The ones who reflect their style with their ever-evolving energy. The ones who are flirty on Friday and fierce on Monday. Who dress how they feel—unapologetically.

Each piece here is made to help you express exactly who you are in the moment—whether that’s glitter, grit, or somewhere deliciously in between. Because you don’t need to fit into anyone’s idea of what a “good girl” or “bad girl” should be.

You’re both. You’re neither. You’re you—and that’s more than enough.

💋 Welcome to the duality.

Join our community and experience the difference with Good Girl Bad Girl Apparel.